Who We Are
Harvey Alpert & Co. established in 1977, is the leader in providing brand name foods and beverages to airlines. Among the brands exclusively represented are Minute Maid Juice, Kellogg’s, Kraft, Pepperidge Farm, Campbell Soup Co. Lender’s Bagels, Crystal Geyser Water.
What is Brand in the Hand?
Brand in the Hand was launched by Harvey Alpert & Co. in 1999 as a vehicle to offer third party advertising on packaged snacks. Each snack is referred to as an impression.
Who Packages The Product?
Who Packages The Product?
Harvey Alpert & Co. in partnership with King Nut Co. supplies packaged nuts, pretzels, mixes, dried fruit, etc. to hundreds of millions of airline passengers annually.
How To Start
How To Start
Advertisers work with us to select an airline that they wish to advertise on. We present the concept, the number of impressions and the budget to the airline for their approval.
How Many
How Many
Depending on the airline, the monthly impressions range from 250M – 4.5MM. The impressions are sold by the number which coincides with a respective airlines average monthly use. For example if the average monthly use of a specific airline is 3MM and the term is 90 days, then you would purchase 9 MM impressions which could last 90 days + depending upon the number of passengers during those specific months.
How Long Does It
Take To Get Started?
How Long Does It
Take To Get Started?
Step 1.
10 days for airline to approve of advertiser and creative content.
Step 2.
10 days after advertiser presents camera-ready art for airline to approve.
Step 3.
60 days to print film, produce product, fill distribution pipe-line etc.
What Does It Cost?
What Does It Cost?
1. Plate charges are a one-time fee per color with a max of 5 colors.
2. Call to discuss rates.
Are There Any
Additional Costs?
Are There Any
Additional Costs?
No
Bag Specification
Bag Specification
Bags range in size depending upon snack content
What Do I Do Next?
Visit our website:
www.harveyalpertco.com and click on Brand in the Hand.
Call to discuss:
(310) 456-1680 Ext. 106
E-mail to:
halpert@harveyalpertco.com